DeHART's Customized Printing Offers New Opportunities to Printers The Advantages of DeHARTs Print On Demand Services Complete Services: Beginning to End Return to Home Request Information
Publishers
find that on demand printing fits their publishing plans in a number of
important ways. In each of the instances below, DeHART's expertise, equipment
and services offer a solution to a problem and bring a definite benefit
to a publisher.
DeHART's prints a run of 150 high
quality galley proofs, complete with a four color cover and perfect
binding, for a publisher who begins promoting the book while
waiting 30 to 60 days for a longer run of 20,000 books. By sending
out review copies that look identical to the longer run copies,
the publisher is able to effectively promote the book and begin
to fill orders as soon as the long run arrives in the warehouse,
moving the sales cycle up 30 to 60 days.
A publisher sells 600 books a
year of a title that requires regular updating but must warehouse
a longer run for several years before realizing a profit. The
books typically become outdated before they are sold and have
to be scrapped. By printing only 300 to 600 books a year at DeHART's,
the publisher saves warehouse space, no longer has to scrap books
and realizes a profit much sooner.
A publisher who normally doesn't
print fewer than 2000 copies of a title finds several manuscripts
that might sell well, but the publisher is reluctant to commit
resources to the unproven material. The publisher prints 400
copies of each title at DeHART's to see if the titles will sell.
Although the unit cost may be higher using digital printing,
the publisher is able to spread resources over several smaller
runs. The hunch pays off with a hit and the publisher goes to
a longer run printing with one of the books that is already a
proven winner.
A book that included important
contact information sold well on the first run but the publisher
is unsure whether the market will support another long run. Additionally,
given the frequency at which telephone area codes are changing,
the publisher isn't sure how long the information will remain
current. By printing 800 books at DeHART's, the publisher keeps
the title current and is able to realize income from a non-performing
asset.
Several books sold well for years,
but are currently backlisted until there are enough orders to
make longer print runs economical. By having DeHART's print a
short run of each backlisted book, the publisher immediately
realizes income from the backlist.
A printer couldn't meet the publisher's
deadline to get a new book out for a big show. While waiting
for the longer run, the publisher uses the same digital files
to print 250 copies at DeHART's in less than a week and takes
the books to the show to begin presales activity.
A publisher finds that textbook
sales are falling off because professors want to collect their
own readings for their classes. The textbook is expensive, especially
for professors who use only 40 percent of the text. Additionally,
each professor has a different list of preferred readings. Using
the professor's preferences, DeHART's prints customized textbooks
for each individual professor's class and delivers only the required
number to the college bookstore in time for the start of classes.
A publisher has an old text that
is in poor condition, but wants to print a short run to see if
the historical text will sell. DeHART's uses special scanning
software to vastly improve the books appearance and prints 500
copies. The publisher finds that the old text does indeed command
sales.
As the book buying landscape continues to change, niche markets and customized printing are profitable areas for publishers who are willing to utilize innovative ways to adapt to change and keep their business growing. DeHART's offers one-stop shopping, from working with digital files and pre-flighting, through printing and binding to shipping, warehousing and order fulfillment, to publishers who are staying ahead in the publishing world.
Newsletter written & edited by: Don Monkerud Designed by: Amie Forest/Forest Design Original printed on: DeHART's Heidelberg Quickmaster DI