DeHART's Customized Printing Offers New Opportunities to Printers The Advantages of DeHARTs Print On Demand Services Complete Services: Beginning to End Return to Home Request Information
s publishers of all sizes
face changes in the industry, innovative printing technologies are offering
new avenues to more efficient and timely production that allow publishers
to expand their offerings, enter new markets and increase their sales.
Although the traditional long runs of 10,000 to 100,000 books will continue in the foreseeable future, on demand printing that allows economical printing of 1 to 2,500 books - is finding wider acceptance and greater use by book publishers.
On demand printing utilizes digital printing devices with an ability to print short to medium runs of a book using desktop publishing technology. Desktop publishing tools and high-speed digital printers have achieved tremendous success in the software publishing industry and forecasts indicate that digital on demand printing will have a significant impact on this industry as well.
Because most content is electronic today, books are easily adaptable to the digital, on demand workflow process that prints directly from digital files. Although price considerations formed a barrier to widespread adoption several years ago, the situation has changed drastically today. Competition in the printing industry, improvements in digital printing equipment, lower material costs and more efficient operations make on demand printing a cost-competitive alternative to longer runs and help publishers realize tremendous benefits.
Also in this newsletter:
- Some recent examples of publishers who have found on demand printing fits their publishing plans.
- In the current competitive publishing environment print on demand services (POD) have a number of advantages over traditional long runs of printing.
- DeHART's offers publishers complete services from beginning to end.
Newsletter written & edited by: Don Monkerud Designed by: Amie Forest/Forest Design Original printed on: DeHART's Heidelberg Quickmaster DI